Louise and Stephen Stowell, a husband and wife team, founded Subbuddy Limited. They started by managing subscriptions for one magazine, but quickly realised their services were in demand by multiple publishers. This realisation led to the birth of Subbuddy.

As the demand grew, they brought on more staff to maintain their commitment to excellent service. Lesley Rutherford, who has over 25 years of experience in retail management, joined the team to help with data and customer service.

With over two decades of experience in IT and System Engineering, Stephen Stowell is no longer heavily involved in Subbuddy Limited. Nevertheless, he lends his expertise when necessary to manage technical aspects of the business. Currently, he is employed at DPS Adtracker, where he works with an advertising content management company, which is based in New York, United States.

Louise Stowell’s proficiency in Digital Marketing has been put to use not only for Subbuddy Limited, but also for her second enterprise, MarketingBuddy. Her work with media firms and publishers, such as Fairfax/Stuff, has been vital in expanding both of her businesses. Throughout her career, she has collaborated with different media companies and publishers. For over 15 years, Louise Stowell has focused on Digital Marketing specifically for media companies and publishers.